To define the visual story of Vom LaFort Rottweilers. Vom LaFort Rottweilers is dog breeding company that specializes in breeding Rottweilers and educating potential customers about the breed providing a more accurate and positive view of how wonderful, friendly, loyal and adaptable Rottweilers actually are.

To help change the narrative around the Rottweiler breed, we used circular logo with a friendly looking Rottweiler head illustration that is reminiscent of the old school cartoon opening sequence. To compliment the illustration, a brush script and hand written fonts were chosen to write out the company name. The logo was then adapted for apparel by creating a simplified text version of the logo for a left chest and paw prints to add going up the sleeve.